Aboitiz Group’s #RebuildCebu Campaign Launches Livelihood Restoration Program


The corporate social responsibility arm of the Aboitiz Group, Aboitiz Foundation, in partnership with Visayan Electric and Rafi Micro-finance Inc. (Rafi MFI), will provide more livelihood opportunities that promote and foster the development of agri-entrepreneurs in the backyard farming as part of the group program. #RebuildCebu campaign.The livelihood restoration program aims to revive their business activities and recover from the economic losses caused by Typhoon Odette (Rai). The project will also help agro-entrepreneurs to increase their incomes, build the capacity of micro, small and medium-sized enterprises (MSMEs) through training and technical assistance and provide them with access to financial/capital assistance.

“These commitments are rooted in our belief that advancing businesses and communities is integral to the development of our society and our country. Together with our business units, the Aboitiz Foundation will accelerate our efforts and resources to drive change towards a better world by co-creating resilient, empowered and sustainable communities,” said Maribeth Marasigan, President and Chief Operating Officer of the Foundation. Aboitiz.

Meanwhile, Visayan Electric will support, facilitate and implement mutually agreed programs to improve the lives of customers and beneficiaries of organizations.

“The livelihood projects we offer to cooperatives and organizations are appropriate because it is our way of showing them that while we care about keeping the light on, we also care about giving them the opportunity to rebuild their lives. Truly, it moves businesses and communities forward,” said Raul Lucero, Chief Engineer, Visayan Electric.

Rafi MFI is committed to providing comprehensive financial and non-financial services to micro and small entrepreneurs. It currently operates in the provinces of Cebu, Bohol, Leyte, Southern Leyte, Biliran, Northern Samar, Western Samar, Negros Oriental, Negros Occidental, Siquijor, Panay, Sorsogon, Camarines, Caraga region, Misamis Oriental and Bukidnon serving over 500 000 customers.

“We are pleased to partner with the Aboitiz Foundation in setting up the Pilmico program. There are great opportunities to nurture and encourage agri-entrepreneurs, especially in backyard animal husbandry and we look forward to seeing their businesses grow through this partnership. Rafi Micro Finance is committed to supporting micro-entrepreneurs and improving their economic well-being,” said Jonar Dorado, Chief Executive Officer of Rafi MFI.

Last month, Aboitiz Foundation, in collaboration with Cebu-based Aboitiz business units, namely AboitizLand Inc. and Visayan Electric, signed an agreement with Liloan and Talisay City local government units in Cebu for the supply of 60 boats fishing boats to 60 selected fishermen. living in coastal areas to help them recover from the devastation caused by Typhoon Odette. This project aims to bring fishers back to life and get them back to fishing.

Aboitiz is also working with the Wilfred and Bonnie Uytengsu Foundation to repair 43 classrooms damaged by Odette in five public schools located in Lapu-Lapu and Liloan. This is in preparation for limited face-to-face classes in the upcoming school year. (PR)

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