How to react to a crisis? In the midst of challenges, do you take an “every man for himself” stance or do you tap deep into the source of a “we’re all in this together” mindset? Your mentality matters: your reaction determines how quickly you (and your region) overcome the devastation.
Our culture of resilience, bayanihan, and malasakit triggers a strong sense of community ownership, with the public and private sectors working hand in hand to help affected communities build back better.
With this superapp leader Catch the Philippines draws from these admirable cultural attributes with #BangonCebu, its recent initiative to help the precursor province of Visayas recover from the massive devastation wrought by Typhoon Odette.
Coming out of the rubble
As one of the hardest hit areas by the Category 4 Super Typhoon in December 2021, Cebu suffered heavy casualties. Since then, the province has emerged from the rubble – in the figurative sense and in the literal sense. With a damage estimated at PHP 1.7 billion and the widespread destruction of infrastructure and businesses, it was indeed a Herculean task for Cebu to bounce back.
Fueled by its commitment to help improve the daily lives of Cebuanos, Grab’s Bangon Cebu initiative seeks to provide Cebuanos with greater access to basic necessities and has since activated recovery programs that support local businesses and communities. micro-entrepreneurs.
Take advantage of the platform
To support the goals of the Bangon Cebu initiative, Grab Philippines has leveraged its superapp platform to help Cebu’s recovery. For example, its Cebu operations team makes regular visits to relevant micro, small and medium-sized enterprises (MSMEs), as well as Grab’s driver and delivery partners to check on them and meet their needs. Meanwhile, regardless of their affiliate platform, Cebu-based MSMEs affected by Typhoon Odette can contact Grab through the merchant support link. grb.to/bangoncebu to enable its team to provide the necessary support and assistance to MSMEs when needed.
Grab’s driver and delivery partners also have exclusive access to a Calamity Assistance program through its GrabCare package, which includes emergency charging, hospital assistance and vehicle repair assistance. In addition, the company has designated a team specifically for this task, so that assistance reaches partners within days of the request. Additionally, Grab provides SIM cards with an integrated data package for its driver and delivery partners which can be topped up through the Grab Cebu office, which now also serves as a help desk for drivers and delivery partners with need power and network reception for their devices.
Besides all its relief incentives for MSMEs and their partners, Grab has also launched its “Affordapicks” campaign, giving Cebuanos access to a range of budget meal options, at P99 or less. Additionally, all GrabFood orders are 20% off until February 2022, to provide affordable meals while also helping to boost MSMEs in the food industry.
Testimonials and acknowledgments
More than a month after the devastation of Typhoon Odette, Grab’s drivers, delivery people and partner merchants have been able to restart their livelihoods thanks to the superapp platform. Among the local businesses that have experienced this situation first hand is Dessert Factory, who said: “Each of us was affected by the recent Typhoon Odette. Coupled with the ongoing pandemic, we have certainly faced some very difficult times. In the midst of all this, we are proud to have Grab as our partner, with their very favorable programs like Bangon Cebu Merchant Assistance, their 24/7 back-end support, discounts and other promotions for all their customers, helping to rebuild businesses like us. , and ultimately – rebuilding communities and lives,” said a Dessert Factory representative.
Grab’s delivery partner, Alvin Armecin, who turned to the company for help in resuming his services, said: “Grab has helped us find ways to get our livelihoods back. First, we received an emergency refill of 500 pesos para kami ay maka-biyahe kasi wala kaming ma-top-up-an because walang kuryente sa Cebu. They also gave us new SIM cards for maka-connect kami sa internet. Binuksan rin nila ‘yung opisina nila it’s up to us to charge our devices para tuloy-tuloy kami sa pag-biyahe.”
Grab’s delivery partner Junelei Canales expressed similar sentiments saying, “Nagpapasalamat ako kasi hindi kami pinabayaan ng Grab. Naka-avail ako ng calamity loan namit ko para in pang-araw-araw naming gastusin dahil stop talaga ang hanapbuhay pagkatapos of typhoon. Nakabalik ako on the day of December 30 dahil until there are no more reservations. Talagang bumilib ako sa Grab kasi inuna talaga nila ‘yung mga pangangailangan ng mga drivers nila,” he shares.
Indeed, difficult times can bring out the best in people – and it is when this fire of courage is allowed to burn brightly – fueled by compassion in action – that we rise from devastation.
Platform users who want to get involved in Grab’s Bangon Cebu campaign can do so by donating through their GrabPay and GrabRewards points. Donations will go to Grab’s relief efforts in partnership with the Philippine Red Cross and with Ronald McDonald Kindness Kitchen.
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