The South Carolina Emergency Management Division is trying to reach a wider audience by using the Pokemon theme song to raise awareness about hurricanes.
South Carolina has always been in the top 10 states where hurricanes strike most often. A study shows that from 1851 to 2018, SC experienced 30 hurricanes.
As such, it’s important for South Carolina residents to prepare for inclement weather during “hurricane season.” And the South Carolina Division of Emergency Management is responsible for providing an action plan to keep residents safe.
However, the DCDS has recently turned to the use of memes in an attempt to reach social media users. Their Twitter posted parody lyrics for songs such as Nickelback’s “Photograph” and The O’ Jays’ “Love Train.” And now they’ve turned to everyone’s favorite collectible monster franchise: Pokemon.
South Carolina Emergency Management remix Pokemon theme
On August 5, SCEMD would create a parody to rival all of their previous remixes taking inspiration from the original Pokemon theme song. “Preparémon” doesn’t differ much from the original, but it’s corny enough to drive home the point.
The parody also changed Pokemon’s iconic catchphrase from “Gotta catch ’em all” to “Gotta prep ’em all” in reference to the song’s goal of encouraging hurricane preparedness. It also included lyrics such as “Preparing them is my real test. Planning for them is my cause” and “Preparing from afar. Teach children to understand. The power that is within…”
Unfortunately, as of this writing, the informative yet comical take on the Pokemon theme hasn’t gotten much attention. With 13 likes and five retweets, few South Carolina residents were inspired as the DCDS had hoped.
Either way, it’s a nice attempt to spread important safety tips to a wider audience. If that’s what it takes to prepare people for dangerous weather, I hope DCDS continues to produce these lovely remixes.